While this overnight deal seems to have taken many by surprise, it is not the first that we have heard of a possible takeover involving both these leading bingo brands. Both the online bingo and casino business groups have been in talks for some months now though the last we heard, negotiations had fallen through as Rank Group withdrew its offer.

Mecca Bingo’s owner – Rank Group is already a known leading casino brand in UK with 35 Grosvenor Casinos operating in a G- Casino style that has won a huge fan following among the younger generation. Adding 23 more casinos in one single move is definitely a stroke of genius.

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According to reports, the deal has been struck for a reported £205 million. While £182.5 million will be paid upfront to Gala Coral, the remainder of the payment will be disbursed in another three years time in 2015.

Bingo Mecca has been a popular online UK bingo site for the past 50 years. Over the years, meccabingo.com and its casino sites have shifted their focus on the younger generation, with the addition of many new features including mobile bingo games, android bingo, bingo on ipad and tablet bingo. This takeover and the conversion of the 23 newly acquired casinos into Grosvenor Casinos’ popular G Casino brand further emphasizes Rank Group’s strategy of focusing on the younger generation.

Already meccabingo.com is among the top three UK bingosites, known for some of the best bingo promotions and best bingo games online. As Rank Group grows, mecca-bingo.co.uk players are only going to get still bigger bingo prizes to look out for. Meanwhile, galabingo.co.uk will also get a new lease of life as its owners pay off debts and shifts its focus on its popular and successful Gala Bingo site.

Hot Bingo News Snippet!

Spain will find it much harder to play the bingo game when ‘New Gaming Laws’ come into force next month.  Expats will not be allowed to play the ‘Poker Game’ with “English Speakers Internationally” The players who enjoy the bingo game may become frustrated with the new rule in Spain!

Our little birdie has told us that it will only be businesses that have a ‘Spanish Licence’ who will be able to operate their gambling online sites.  Another clause is that the domain names must be .es as well, so if it’s not this domain then many operators are going to be snookered!

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This new law will be in force commencing on June 1^st 2012.  This new rule won’t cover ‘Bingo’ and this can only mean that the people who take to online websites to catch the popular game instead of heading to their halls won’t be able to do this anymore!  Our Birdie has told us that bingo isn’t banned but doesn’t appear to be on the legal products list.
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 It seems that running a bingosite anywhere isn’t easy and it’s certainly going to frustrate many fans of the game in Spain.

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What does it really take to make a good online site and maintain it to be the Best gaming site on the net? In our opinion you need to do your research and see what’s out there, please view some tips below:

Step One – Choosing the correct platform!
It’s never easy to pick which software provider to go with but do your homework and do some research on what sites are using which software  then you will be able to see the most popular one  on the market today.  You need a good reliable one like Cozy or Dragonfish who are GIANTS in the software provider industry today!

Step Two ~ Design and Graphics:
Create the correct design that suits your chosen domain name.  The graphics are VERY important because you want them to be clear and easy for the average player to understand and follow.   Make sure you have the best clearest images around, we are sure you will benefit in the long run.  There is nothing worse than playing the game on a site where the graphics are of poor quality and this make the bingo home look cheap and dreary!

Step Three ~ Patterns, Loyalty, Promotions Etc.
The cash games, the patterns and promotions, loyalty program etc.:  Again, do your homework and try to compete against the bigger sites out there because it is very important that you get this information correct from the onset as you only get one chance to do this.  I have many ideas on what works and what doesn’t work but only because of my experience in the field and one VERY important factor here is make sure you do marketing alongside having one of the BEST loyalty programs around.  Don’t forget you need the BEST bingo manager and chat host team as these people are first point communication with your players, so, take your time when picking the correct applicants.

Step Four ~ Hiring The Team!
Once you have everything in place then it’s time to hire your team and it’s very important you select the BEST team on the net.  A bingo manager must have at least 2 years + experience in this field and it’s always best to get references before hiring.    I have nearly 10 years experience in this field and I think I could write the book lol!

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When hiring the chat host team make sure each and every one of them have experience because in my experience the ones who have no experience normally think they want to be a host but half the time it turns out the jobs not what they first envisaged.  Don’t get me wrong here, I strongly believe in giving new hosts a chance but I would train them behind the scenes first and when they’re ready hire them but when you’re hiring for the site launch it’s important to start off with a full team who have experience!

Step Five ~ Marketing
TV Marketing and advertising is VITAL and you should have prepared this from the onset.  Set aside a marketing budget and make sure you have some affiliated review sites like ‘New Bingo Sites’ on board to help you create, acquisition, retention and conversion.  All sites need to keep the NEW players coming but it is equally important to retain your current players too.

Keep your promotions fun and interesting while giving away good bonuses at the same time and it’s always good to make your bingo site feel like home to your roomies as this will keep them coming back for more and you too will enjoy the family feeling!

It’s important to have the community social feel too, offer promotions and bonuses alongside quizzes on your Facebook and twitter page daily.  Newsletters are very important too these allow all your members to keep up with what’s on offer and is a GREAT retention tool too!

There are many factors to maintaining your bingosite but the above ones are the basic and important ones that all operators should keep in mind when opening a new website in our opinion!

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